Partial Syllabus
Political Landscape
Identifying and understanding the geographic, demographic, socio-economic and cultural attributes that make your district
Campaign Structure
Staffing, objectives, resource allocation, outside groups
Strategic Planning
Strategy of issue identification, incumbent performance, name recognition and methods of effective implementation
Field Organization
Sources and methods of engaging inside and outside groups to deliver your message
Timelines and Benchmarks
Evaluation of event timing constraints that influence internal and external perceptions and understanding
Message and Tactics
Crafting, adapting, managing and delivering the messages that define your candidacy
Campaign Finance
Understanding the business side of your campaign, and how to manage the transactions while keeping your message on task
Campaign Fundraising
Individual and group messaging, coordination and activities
Compliance
Federal Election Commission, State and local rules, forms and considerations
Communications
Branding and timing of message
Online Organizing and Engagement
Social media and blog methods and strategies